Executive AI Program · Lab format

Teach your leadership team to work with AI, not just learn about it.

Most executive AI training explains the technology. The Executive AI Lab puts executives to work with it.

The gap

Why most executive AI training doesn't stick.

The typical session explains what large language models are, shows a few prompts, and ends with a slide about the future of work. Everyone leaves interested. Nothing changes on Monday.

The problem is not the content. It is that watching someone else use a tool does not build capability, and prompting tips are the smallest part of what has actually changed. The larger shift is in how work gets delegated, how knowledge gets organized, and where human judgment belongs.

Basic prompting is the easy part. Changing how leaders think, decide, and delegate is the work.

What participants learn

Four parts, built around real work.

  1. AI as a thought partner

    Research, analysis, critique, scenario planning, decision support, and meeting and strategy preparation.

  2. AI as a worker

    Research agents, reporting agents, meeting agents, document agents, analysis agents, and repeatable workflows.

  3. AI as a system

    Skills, agents, context, memory, organizational knowledge, workflows, and human review.

  4. Build something real

    Each executive builds or substantially designs one capability tied to their actual role.

Applied by role

Everyone works on their own problems.

Participants do not share a generic exercise. Each person works against the material they are actually responsible for.

  • CFO

    Variance analysis, board reporting, financial research.

  • General Counsel

    Contract review, policy analysis, legal research.

  • CHRO

    Talent review preparation, policy support, job architecture.

  • COO

    Operating review support, reporting, issue identification.

  • CMO

    Research, customer insight, campaign analysis.

  • CIO or CTO

    Vendor-independent evaluation, architecture patterns, internal enablement.

Session outcomes

What changes afterward.

The measure of a good session is not how interesting it was. It is whether people work differently the following week.

  • Research and analyze with AI
  • Challenge their own thinking
  • Prepare decisions and meetings
  • Build repeatable AI skills
  • Understand agents and agentic workflows
  • Identify AI opportunities inside their functions
  • Apply AI safely to real organizational work

Deliverables

  • Practical understanding of modern AI
  • Personal executive workflows for immediate use
  • A framework for finding valuable AI opportunities
  • Working knowledge of skills, agents, and context
  • One built or designed capability per participant
  • Initial opportunity inventory by function
  • Optional leadership memo with recommended next moves

Formats

Three ways to run it.

Each format is fixed-scope with a clear outcome. Pricing depends on preparation, customization, group size, and travel, and is agreed before any work begins.

Format 01

Executive Briefing

90 minutes

Leadership or board orientation and demonstration. The fastest way to give a leadership team a shared, current understanding of what has actually changed.

  • Live demonstration against real executive work
  • Current state of the technology, plainly explained
  • Initial discussion of where the opportunities sit

Format 02

Executive AI Lab

Half day or full day

Hands-on applied learning for a leadership team. Participants work with AI throughout, using their own material rather than sample exercises.

  • Full four-part curriculum
  • Personal workflows each leader can use immediately
  • Initial opportunity inventory by function

Format 03

Executive Build Day

Full day

Executives bring real workflows and leave with skills, agents, or working prototypes tied to the work they actually own.

  • One built or substantially designed capability per participant
  • Deeper work on agents, context, and human review
  • Leadership memo with recommended next moves

Preparation

How customization works.

  1. Scoping call

    Who is in the room, what they own, what the company has already tried, and what would make the session worth the calendar time.

  2. Short interviews

    A handful of conversations with participants to collect the real work the session will use, and to surface the constraints that matter.

  3. Environment and data agreement

    Which tools the session runs in, what material can be used, and how anything created during the day is handled afterward.

  4. Participant pre-work

    A short, genuinely short, request for each participant to bring one piece of real work. This is what separates an applied session from a demonstration.

Who runs it

Facilitated by an operator.

Not an AI specialist explaining business. An operator explaining AI.

Michael Koenig is a three-time public and private company COO with a decade of COO experience. He was an early member of Automattic, the company behind WordPress.com, and helped scale it into a multi-billion-dollar global technology company. He has since led and advised high-growth companies across operations, revenue, organizational design, and execution.

Sessions are run by someone who has held the roles in the room and uses these tools daily in his own operating work.

About Michael

What a session assumes

  • A leadership or functional team, not a large audience
  • Participants bring one piece of real work
  • Laptops open, tools logged in
  • Agreement on what material can be used
  • Enough time to build, not just watch

The expanded format

A working session can create momentum. The expanded program turns it into behavior.

For teams that want support beyond the Lab, the twelve-week Executive AI Adoption Program works with each leader to identify valuable workflows, build reliable AI capabilities around their actual work, and make daily use measurable and repeatable.

Discuss the expanded program
  • Reliable AI workflows for each executive
  • Use inside the company's approved technology environment
  • Measurable time recovered
  • Executive credibility before a broader rollout

Questions

Before you book.

Do participants need AI experience?

No. Sessions are designed for leaders across the full range of experience, from people who have never used these tools seriously to those already using them daily.

The work is structured so that both groups get something out of the same session. Beginners get a working foundation. Experienced users get the parts almost nobody has reached yet: agents, context, and building repeatable capability.

Which AI tools do you use?

Whichever ones your company has already approved. The practice is vendor-independent, so the session is built around your environment rather than a preferred platform.

If your company has not settled on tooling yet, the session can run on general-purpose tools and include a short, honest read on the trade-offs.

Can the session use our approved enterprise tools?

Yes, and that is usually the better choice. Working inside the tools your people will actually keep using means the workflows built during the session survive after everyone leaves the room.

How is company information handled?

Sessions are designed to work with real material, which means the handling rules matter. Before the session we agree on what can be used, which environment it runs in, and what happens to anything created during the day.

Where your policies restrict the use of live data, the session uses redacted or representative material instead. The applied value holds either way.

Is the Lab customized by industry or function?

Yes. Preparation includes a short set of interviews or a working call to understand the roles in the room, the work they own, and the constraints they operate under.

A session for a finance leadership team looks materially different from one for a mixed executive team, and neither looks like a generic curriculum.

What do participants leave with?

Personal workflows they can use the next morning, an understanding of how skills and agents work, an initial inventory of opportunities inside their own functions, and, in the Build Day format, at least one capability they built themselves.

Start somewhere useful

Give your leadership team a working session, not another briefing.

Tell us who is in the room and what they own. We will come back with a session design and a recommendation on format.

Discuss a session 30 minutes. No AI maturity assessment required.